OK, so I decided to take the plunge and enrol my debut novel, The Hunter Inside, into the KDP Select programme. I did this primarily so that I could have a free weekend, and I have tentatively scheduled that weekend for 25th-27th August 2012.
Therefore, the pressure is on me now to do what I said I was going to do – release a new web presence for The Hunter Inside that is a separate entity to davidmcgowanauthor.com that appeals more directly to my potential readership. I have begun to create content for this, but still have lots of work to put in to get it ready. I plan on getting stuck in over this weekend.
ASIDE – the trouble with that is that I don’t want to neglect From the Sky, which currently stands at 59,000 words!
Anyway…this little introductory piece is just to provide a step-by-step to how I manage my free weekend offer in the run-up and over the actual weekend, and will then examine my results in terms of downloads, and ongoing in terms of reviews and chart position and continued sales after the offer has ended. I will also include full lists of Facebook groups and twitter accounts that I contact, and any other means I use of getting the word out there, whether paid or unpaid. These lists will be combined from lists of others and what I find through my own research, and will be an attempt to provide a one-stop resource for other authors to use, and add to, in the future.
My primary thoughts are obviously publicity, and I have some great articles I have found that list different ways and means of getting the word out there.
There are lots more out there and I will be updating, as I said, with a list. I might even combine them all into one post at the end to give others maximum help and resources when it comes to be time for their KDP giveaways!
I am planning on:
a) Hitting lots of Facebook groups and walls to promote the giveaway.
b) Using twitter and especially the book promoting tweeters to promote the giveaway as much as possible over the weekend of the giveaway.
c) Hopefully asking some of you who read this, and people who follow my blog, to suggest innovative ideas to help me reach more people. We’ve all seen blog tours, but how effective are they really? Surely there are other ways to give your book away successfully? Let me know if you can think of any!
d) Asking my own twitter followers to spread the message far and wide.
e) Putting out blog pieces like this during the run-up to the giveaway to update you of my progress and any new ideas or sources of good information.
f) Maybe taking up a paid option or two, but I’m only talking about £20-30 UK sterling here – nothing to break the bank. I figured that instead of spending it on the Lotto this month I’ll spend it on something constructive! I will either use this money to advertise via a platform like WLC at the time of the event, or after the event has just finished to keep up some momentum (thanks to Claire Ridgway (link above) for this idea!).
So, there you have it – an introduction to how I will manage my KDP giveaway weekend. Please feel free to share any hints or tips and look out for the next installment to find out how I’m doing!